If you want to succeed on TikTok, you need to test campaign performance consistently thoroughly. User-generated content (UGC) will be integral to your overall strategy—which is why you must test even more regularly to find a creative that works.
The key to success on Tik Tok is video content, which you run inside your ads manager. TikTok will favor you if you give the platform the right piece of content that users will like. The strength of TikTok is that it has the most intelligent AI capabilities, capable of identifying what users like and showing them the videos they are most likely to watch. A key element is that the ads must appear native to the app, just regular users sharing their real-world experiences. Taking all of this into account, we have identified the following videos as having the most success on the app:
If the ad doesn’t appear to be selling something blatantly, people will be more likely to watch it. For accessibility and user-friendliness, it’s crucial to ensure that captions are available.
Dynamic ads are engaging creatives that showcase new music, products, and other elements that excite your audience about your brand. Unlike static ads, these should move quickly and capture the user’s attention.
First, make sure your events are accurately defined so that you can track your ad’s impact. (You can double check if the Pixel is set up in the correct way using the TikTok Pixel Helper extension for your browser.)