More granular than Google or Adobe Analytics, we first conduct tracking audits, understand sales cycles, implement pixels, test models, customize dashboards, and create ongoing reports — then test. We offer complete quality assurance to ensure pixel firing, determine data accuracy, implement additional A/B testing, and update based on continual findings.
A modern website is complex and multifaceted. It serves many purposes. There is a reason that most of our website projects turn into long-term client engagements – and no, it is not because of the contract term (website projects are generally fixed-price pay-and-own).
Start by asking yourself – What do I need on my website? What pages should my website have? What functionality can be helpful to my customers? If you don’t know, then make sure your agency can help. We start all website projects with a Website Plan & Strategy phase. This defines your site’s pages, layouts, and functionality. You may not know what’s possible. We do.
From identifying business goals to retargeting performance, our expert team communicates directly with yours. We proactively adapt to changes in goals and strategies, campaign results, and the marketplace. Our team, while constantly growing, is dedicated and close-knit so that you can work with the same people yearly.
With an ever-changing Facebook Ad buying landscape requiring daily optimization, it’s essential to have the right team building and overseeing your campaigns. As a Facebook-preferred agency, Jumbolicious Technologies has all the up-to-date knowledge and support necessary to ensure your ad spend investment is spent efficiently. Our team has also managed over $50M of Facebook spending on a wide range of eCommerce verticals and monthly budgets (from $5k/month to $3M/month).
Google’s platforms and tools still make it the most accessible environment to manage a complete digital marketing strategy. Acquiring new customers, retargeting users still in the interest phase, and capturing high-intent buyers are all aspects of the Google Ads environment. The Jumbolicious Technologies’ team is primed to maximize every ounce of value possible out of the Google environment between Google Search, Shopping, Display, Gmail ads, and more.
With TikTok becoming the most visited website on the internet in 2021, deploying an ad strategy on this platform makes sense for most eCommerce brands. Our expert media buying team can help you deploy the needed mix of converting UGC ads alongside the proper funnel structure to capitalize on what has become one of the most cost-effective traffic sources in the paid social space.
With new tools such as advanced audience targeting, display, and video cross-targeting, as well as creative tools such as video sequencing, Youtube has become a new frontier for digital marketing. Jumbolicious Technologies’ blend of machine learning and data aggregation tools allows the team to manage substantial budgets while blending the strategies of Youtube with other digital channels to maximize performance.
Beyond targeting and campaign structure, the most overlooked component of a successful Facebook campaign is the creative deployed. Taking the time to craft the right message and deploy impactful creative is the delta that influences your traffic cost (Facebook charges you as CPM, but you influence the CTR through great creative). Let us bring your story to life through the creation of impactful digital ads.
Email & SMS Marketing
Email marketing should account for close to 50% of your eCommerce revenue. If it isn’t, there’s a high chance you’re leaving money on the table. Jumbolicious Technologies’ expertise in email marketing will help you increase revenue by creating campaigns, automated email flows, audience segmentation, and deliverability monitoring. Keeping a healthy email marketing environment is crucial, and it goes far beyond a pretty image sent to your databases. Jumbolicious Technologies’ can manage a range of technicalities for you to maximize email marketing impact and revenue generation. Jumbolicious Technologies’ is a Klaviyo Gold Master Partner and holds expertise in other ESPs like Mailchimp, Hubspot, ActiveCampaigns and many others.
Traffic generated from search engines such as Google and Bing is typically highly converting. Search engines value websites that provide quality over those that do not. Jumbolicious Technologies’ SEO team focuses on providing quality resulting in highly targeted organic traffic.
While informational keywords have their place in e-commerce, the majority of your site’s keywords will be tailored around product searches.
With this in mind, understanding SEO best practices can help transform and unlock your e-commerce business.
One of the fastest-growing ad platforms since the pandemic hit is Pinterest. Often overlooked in a company’s media mix, Pinterest ads enable us to zero in on users actively searching for relevant solutions/inspiration. Traffic cost (CPM model) is currently underpriced, making Pinterest an appealing alternative to the two Facebook and Google giants. Depending on your business, Pinterest can be an excellent third channel for prospecting and retargeting, especially if you predominantly target women.
Is your website not performing like you think it should? Our UX experts and developers can help you design and develop your website to be the top eCommerce performer it should be! We’re experts in the tools of the trade necessary for your success, like Shopify and Magento, and with full-scale builds to keep the user in mind at all stages of the sales process, your website will be looking better and working for you instead of against you.
Keeping your brand’s tone of voice and visuals consistent is half of the battle in eCommerce marketing. That’s where we come in: We can create a style guide to feature and elevate your brand visuals and assist in creating consistency in the digital space, whether that’s your social media, website, or emails. This is crucial to maintaining your brand’s integrity across all channels, solidifying your standards in one easy-to-access place, and will help you create the best-quality assets. Our expert team can ensure your brand book or style guide accurately reflects the uniqueness and standards of your brand.
User Generated Content
UGC is one of the newest frontiers in eCommerce marketing (and one of the most profitable). Facebook and TikTok ads would not survive without viral UGC ads today. With user-generated content, potential customers can see an actual person (maybe someone they already follow) using and enjoying your product and giving it an excellent recommendation in an engaging video that increases your CTR and leads to higher profits.
If your eCommerce store isn’t converting as it should, we can help you bridge the gap to better numbers. Get more value from the people you already have on the hook with conversion rate optimization and increase the percentage of conversions. Our team is creative, and by brainstorming new elements to be added to raise your conversion rate, we can improve your profits with CRO.