[vc_row columns=”custom” columns_layout=”0.5fr 5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][us_post_title tag=”h1″ css=”%7B%22default%22%3A%7B%22font-size%22%3A%222.2rem%22%2C%22font-weight%22%3A%22500%22%7D%7D”][us_post_date format=”default”][us_separator size=”custom” height=”1.5rem”][us_image image=”213″ size=”full” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%221rem%22%7D%7D”][us_separator size=”custom” height=”1.5rem”][vc_column_text]Pretty much everyone has heard of Instagram. It’s one of the most popular social media platforms out there today, and it has over one billion users this year. These numbers are expected only to grow in the coming years. We recommend all of our brands to have a strategy for their presence on Instagram—it’s crucial to make a plan to further your brand when using Instagram. Your loyal followers on other social media channels should be able to recognize you and more importantly, convert! What’s worked in the past may not work now, so we’re letting you in on our insider knowledge on how best to utilize Instagram for your e-commerce brand. Read on for the steps you need to take in order to have a successful Instagram strategy this year for your business. [/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row content_placement=”middle” columns_type=”” columns_reverse=”” ignore_columns_stacking=”” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%232e294e%22%7D%7D” columns=”custom” columns_layout=”0.5fr 2.5fr 2.5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”5/12″][us_image image=”219″ size=”full”][/vc_column][vc_column width=”5/12″][us_text text=”Instagram is the best channel for top-of-the-funnel traffic.” tag=”h3″ css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%7D%7D”][us_separator size=”custom” height=”1rem”][vc_column_text css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%7D%7D”]With roughly one billion users, Instagram is a platform you HAVE to take advantage of. You would be able to reach so many potential customers, and the possibilities are endless for top-of-the-funnel traffic that could eventually convert. Top-of-the-funnel refers to the initial stage of a customer’s journey with your brand. First impressions mean a lot, and your Instagram account could be a great (or not so great) first impression for your business. Many businesses aren’t utilizing the potential of Instagram, and it’s hurting their bottom line in the long run.
Having just one ad campaign is also not going to cut it — you’ll need a few to focus on the key areas of your funnel and to help move people along through the funnel. Having a goal in mind can help you decide how to structure your funnel better in the future.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row height=”medium” columns=”custom” columns_layout=”0.5fr 2.5fr 2.5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”5/12″][us_iconbox icon=”far|camera-alt” title=”Know your audience” color=”custom” icon_color=”_content_link” size=”1.8rem” iconpos=”left” alignment=”left”]It’s crucial to your success to know your audience. For some brands, targeting an interest-based audience works best. When you know your audience is already interested in and looking at your products or similar products, it can be a good opportunity to capitalize on that interest. For other brands, a more broad approach can be the surest path to success. Whether people already have interest in your product or not, if you market it the right way, it could spark the interest you need and with the right team of marketers behind you, you’ll be on the right path in no time. It’s important for you to understand your audience and act accordingly.[/us_iconbox][/vc_column][vc_column width=”5/12″][us_iconbox icon=”far|search” title=”Do your research see what your competitors are doing” color=”custom” icon_color=”_content_link” size=”1.8rem” iconpos=”left” alignment=”left”]Do you know what your competitors are up to? If not, it’s time you start doing your research. Knowing who your brand competitors are is a big step in your Instagram strategy, and taking a look at their ads can help you determine if you’re on the right track. See if they are using videos, images, GIFs, long copy text, short copy text, etc. All of these factors can affect your ads, and it’s really good to experiment with different factors to see what might work best for you. You can check all of that in the Facebook Ad Library tool. Check the date of the ads: Ads that are being run for months or a year are usually Evergreen ads and those are the most profitable.[/us_iconbox][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row content_placement=”middle” columns_type=”” columns_reverse=”” ignore_columns_stacking=”” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%23645f85%22%7D%7D” columns=”custom” columns_layout=”0.5fr 2.5fr 2.5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”5/12″][us_text text=”Outline and test different types of ad creative” tag=”h3″ css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%7D%7D”][us_separator size=”custom” height=”1rem”][vc_column_text css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%7D%7D”]Once you have all the information from the research on your competitor’s ads, test different ad creatives, find out what works best for your brand and make more of these ads. There are many different ads for you to try on Instagram. From images, carousels, reels and Instagram stories, you have so many options for content to try and see what functions the best for your brand. It’s not just limited to Instagram posts anymore. Your analytics will be your key to knowing what ads work and what ads don’t work for your Instagram strategy. Remember: Each ad creative can work differently for different audiences. If you have several audiences, it’s best to test what content works best for each.[/vc_column_text][/vc_column][vc_column width=”5/12″][us_image image=”225″ size=”full”][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row content_placement=”middle” columns_type=”” columns_reverse=”” ignore_columns_stacking=”” columns=”custom” columns_layout=”0.5fr 2.5fr 2.5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”5/12″][us_image image=”227″ size=”full”][/vc_column][vc_column width=”5/12″][us_text text=”Create strong copy” tag=”h3″ css=”%7B%22default%22%3A%7B%22color%22%3A%22_content_link_hover%22%7D%7D”][vc_column_text]Many brands seem to neglect copy. They think as long as they have good shots of their product to use as images that they can write the copy themselves or use the same copy over and over again for the same results. Unfortunately, this is not the case. Having a team of marketers helping you with the content that converts is your best chance of more sales. A writer who understands your brand and knows how to communicate your values is invaluable. Having a good appealing copy, testing different styles of copy (long and short) and having engaging copy that explains the value of your product is the way to go. Remember, prospective audiences don’t know you, and they need to understand your brand and product from only a few sentences on social media.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row]
If you have worked in SEO for longer than two days, it is evident that clients care about where they rank for a term or set of terms in Google or Bing. As an SEO services provider, you must show your client where they rank for keywords. Right?
Are you losing time explaining to a client why they are not ranking? Are you creating anxiety between yourself and your clients? You most certainly are, as your rankings are not stagnant.
Keyword tracking is simply unreliable to measure. In my experience, every single tool I’ve used has led to the same conclusion. A tool crawls Google (or Bing) and checks for a website’s placement for a set of terms. Ideally, this sounds straightforward. It’s not. Both you and your client are missing the bigger picture, which could be costing you money, whether an opportunity or spending.
[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row columns_type=”” columns_reverse=”” ignore_columns_stacking=”” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%232e294e%22%7D%7D” columns=”custom” columns_layout=”0.5fr 5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_row_inner columns=”2″][vc_column_inner width=”1/2″][us_image image=”221″ align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][us_text text=”Dependability of your Keyword Tracking Tool” tag=”h3″ css=”%7B%22default%22%3A%7B%22color%22%3A%22%23fcfcfc%22%7D%7D”][vc_column_text css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%7D%7D”]One can and should never depend on a keyword tracking tool. They are accurate until they are not. Google makes too many changes and updates to the search engine results pages for the tracking tools to keep up. I have never had a keyword tracking tool perform with the precision that I could rely on. Furthermore, rankings fluctuate a lot and looking at a set of terms also limits success.
We have a client in a big competitive industry primarily focused on one keyword (when we started working together). We got the top ranking for their term nationally. However, whenever the client dropped a few spots (ranking fluctuation), they would rush to conclusions and insist on making drastic changes. This is not the best decision, and directing their attention to the bigger picture is the winning move. In one of our meetings with all the team players, our ranking tool showed us in 4th position. I asked everyone in the meeting to perform a Google search for that term, and we were in 1st position across the board. Fun Zoom meeting that was.[/vc_column_text][us_separator size=”custom” height=”1.5rem”][vc_column_text]
Between Google making 500 updates a month, competitors and natural fluctuations, what a keyword tool actually does is shoot your foot before a race. On our mark, get set. Bang!
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row columns=”custom” columns_layout=”0.5fr 5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_row_inner columns=”2″][vc_column_inner width=”1/2″][us_iconbox icon=”fad|search” title=”Too Many Keywords Not Enough Worth” iconpos=”left” alignment=”left”][/us_iconbox][us_separator size=”small”][vc_column_text]When you track a broad term with lots of searches or focus on a small set of highly competitive terms, you miss a world of less competitive topics that can drive your (or your client’s) business. Significant broad terms are excellent; however, they are much more competitive and not always as rewarding as a less broad search with more apparent intent. Instead, I would rank a client for 1,000 terms that each has a search of 10 rather than 1,000 hits to a page from one term. Usually, the less broad searches have more intent behind them. Besides, why would anyone want to put all the eggs in one basket?[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][us_iconbox icon=”fad|desktop” title=”Search Engines Give Us Better Data” iconpos=”left” alignment=”left”][/us_iconbox][us_separator size=”small”][vc_column_text]Google and Bing have webmaster tools that provide valuable data, including keyword tracking. We get a mix of all sorts of terms and phrases. Different people find our website from different content published, which is a far superior measurement strategy. Instead of arguing with your client or boss about one term not ranking, you can focus on a world of opportunities that will drive more results.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%23645f85%22%7D%7D” columns=”custom” columns_layout=”0.5fr 5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_column_text css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%221.5rem%22%7D%7D”]For Jumbolicious Technologies clients, we target a wide range of less broad terms. Our focus is on creating unique pages to serve users directly from Google. These less broad terms typically convert better since they are more competitive.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row columns=”custom” columns_layout=”0.5fr 5fr 0.5fr “][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_row_inner content_placement=”middle” columns_type=”” columns_reverse=”” ignore_columns_stacking=”” columns=”2″][vc_column_inner width=”1/2″][us_text text=”What To Report Then?” tag=”h3″][us_iconbox icon=”far|check” title=”OVERALL ORGANIC TRAFFIC FROM ALL CONTENT” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left”][/us_iconbox][us_separator size=”custom” height=”0.8rem”][us_iconbox icon=”far|check” title=”OUTREACH WORK” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left”][/us_iconbox][us_separator size=”custom” height=”0.8rem”][us_iconbox icon=”far|check” title=”CONTENT IDEATION AND CREATION” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left”][/us_iconbox][us_separator size=”custom” height=”0.8rem”][us_iconbox icon=”far|check” title=”LEADS/PHONE CALLS” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left”][/us_iconbox][us_separator size=”custom” height=”0.8rem”][us_iconbox icon=”far|check” title=”BOTTOM LINE – ISN’T THAT THE ULTIMATE GOAL?” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22font-weight%22%3A%22700%22%7D%7D”][/us_iconbox][/vc_column_inner][vc_column_inner width=”1/2″][us_image image=”232″ align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row]
[vc_row columns=”custom” columns_layout=”0.5fr 5fr 0.5fr”][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][us_post_title tag=”h1″ css=”%7B%22default%22%3A%7B%22font-size%22%3A%222.2rem%22%2C%22font-weight%22%3A%22500%22%7D%7D”][us_post_date format=”default”][us_separator size=”custom” height=”1.5rem”][us_image image=”241″ has_ratio=”1″ ratio=”custom” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%221rem%22%7D%7D”][us_separator size=”custom” height=”1.5rem”][vc_column_text][/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row columns=”custom” columns_layout=”0.5fr 5fr 0.5fr” columns_type=”” columns_reverse=”” ignore_columns_stacking=”” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%232e294e%22%7D%7D” disable_element=”yes”][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_row_inner columns=”2″][vc_column_inner width=”1/2″][us_image image=”221″ align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][us_text text=”Lorem ipsum dolor sit amet” tag=”h3″ css=”%7B%22default%22%3A%7B%22color%22%3A%22%23fcfcfc%22%7D%7D”][vc_column_text css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%7D%7D”]One can and should never depend on a keyword tracking tool. They are accurate until they are not. Google makes too many changes and updates to the search engine results pages for the tracking tools to keep up. I have never had a keyword tracking tool perform with the precision that I could rely on. Furthermore, rankings fluctuate a lot and looking at a set of terms is also limiting to success.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed augue et nibh maximus venenatis. Praesent lobortis sit amet nisi a lacinia. Suspendisse urna mi, venenatis eget lacinia ac, rutrum gravida tellus. Nulla facilisi. Sed neque metus, ultricies nec cursus eu, semper eu sem. Ut ut laoreet ligula, ut viverra nunc. Curabitur nunc libero, porta feugiat ornare nec, congue in leo. Morbi neque felis, eleifend sit amet arcu eget, vulputate viverra odio. Curabitur dapibus libero nec ex pellentesque, a finibus enim condimentum. Aenean dui lacus, volutpat tincidunt magna in, sollicitudin eleifend leo. Nunc cursus interdum ligula, consectetur venenatis sapien rutrum quis.[/vc_column_text][us_separator size=”custom” height=”1.5rem”][vc_column_text]
Suspendisse urna mi, venenatis eget lacinia ac, rutrum gravida tellus. Nulla facilisi. Sed neque metus, ultricies nec cursus eu, semper eu sem. Ut ut laoreet ligula
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row columns=”custom” columns_layout=”0.5fr 5fr 0.5fr” disable_element=”yes”][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_row_inner columns=”2″][vc_column_inner width=”1/2″][us_iconbox icon=”fad|search” title=”Curabitur pulvinar posuere sodales.” iconpos=”left” alignment=”left”][/us_iconbox][us_separator size=”small”][vc_column_text]Donec nec tortor egestas odio porta commodo a id dui. Duis ac urna odio. Nam nibh orci, luctus non ullamcorper a, tempor vitae neque. Nullam molestie nibh vel lobortis ultrices. Nulla nunc odio, dictum sed hendrerit eu, finibus consequat lectus. Donec cursus sodales feugiat. Suspendisse volutpat sapien sem. Cras sit amet ultricies felis. Duis vel neque at metus aliquet sagittis vel consectetur magna. Proin a felis quis orci vehicula lacinia nec id purus.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][us_iconbox icon=”fad|desktop” title=”Sed eget tortor nisi. Duis eget rutrum neque.” iconpos=”left” alignment=”left”][/us_iconbox][us_separator size=”small”][vc_column_text]Morbi vitae dolor eu ex sagittis pulvinar tristique non orci. In nibh eros, tempus at ex ac, venenatis sollicitudin urna. Sed dignissim odio vitae felis ultricies aliquet. In venenatis lacus in tortor pretium tempus. Praesent fermentum consectetur eleifend. Fusce a tellus quis sem consequat rutrum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Donec lectus libero, varius eu eleifend aliquam, suscipit in mauris.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row columns=”custom” columns_layout=”0.5fr 5fr 0.5fr” css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%23645f85%22%7D%7D” disable_element=”yes”][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_column_text css=”%7B%22default%22%3A%7B%22color%22%3A%22%23ffffff%22%2C%22text-align%22%3A%22center%22%2C%22font-size%22%3A%221.5rem%22%7D%7D”]Curabitur dapibus libero nec ex pellentesque, a finibus enim condimentum. Aenean dui lacus, volutpat tincidunt magna in, sollicitudin eleifend leo. Nunc cursus interdum ligula, consectetur venenatis sapien rutrum quis.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row columns=”custom” columns_layout=”0.5fr 5fr 0.5fr” disable_element=”yes”][vc_column width=”1/12″][/vc_column][vc_column width=”10/12″][vc_row_inner columns=”2″ content_placement=”middle” columns_type=”” columns_reverse=”” ignore_columns_stacking=””][vc_column_inner width=”1/2″][us_text text=”What To Report Then?” tag=”h3″][us_iconbox icon=”far|check” title=”Lorem ipsum dolor sit amet, consectetur” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22text-transform%22%3A%22uppercase%22%7D%7D”][/us_iconbox][us_separator size=”custom” height=”0.8rem”][us_iconbox icon=”far|check” title=”Lorem ipsum dolor sit amet, consectetur” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22text-transform%22%3A%22uppercase%22%7D%7D”][/us_iconbox][us_separator size=”custom” height=”0.8rem”][us_iconbox icon=”far|check” title=”Lorem ipsum dolor sit amet, consectetur” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22text-transform%22%3A%22uppercase%22%7D%7D”][/us_iconbox][us_separator size=”custom” height=”0.8rem”][us_iconbox icon=”far|check” title=”Lorem ipsum dolor sit amet, consectetur” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22text-transform%22%3A%22uppercase%22%7D%7D”][/us_iconbox][us_separator size=”custom” height=”0.8rem”][us_iconbox icon=”far|check” title=”Lorem ipsum dolor sit amet, consectetur” title_tag=”p” size=”1rem” iconpos=”left” alignment=”left” css=”%7B%22default%22%3A%7B%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%7D%7D”][/us_iconbox][/vc_column_inner][vc_column_inner width=”1/2″][us_image image=”232″ align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row]