If you have worked in SEO for longer than two days, it is evident that clients care about where they rank for a term or set of terms in Google or Bing. As an SEO services provider, you must show your client where they rank for keywords. Right?
Are you losing time explaining to a client why they are not ranking? Are you creating anxiety between yourself and your clients? You most certainly are, as your rankings are not stagnant.
Keyword tracking is simply unreliable to measure. In my experience, every single tool I’ve used has led to the same conclusion. A tool crawls Google (or Bing) and checks for a website’s placement for a set of terms. Ideally, this sounds straightforward. It’s not. Both you and your client are missing the bigger picture, which could be costing you money, whether an opportunity or spending.